St. Augustine’s ‘Mermaid Life’ making a big splash as women’s lifestyle brand - Video

Milena Lyons says her Mermaid Life brand was born on a boat, with a decal and a pink sparkle koozie.

Lyons, who calls herself the Sea-E-O of the company, realized that there was a void in market of women’s lifestyle brands when the family boat stopped in at marinas. In the marina shops, she noticed all of the nautical-themed items were for men.

“If I wanted to buy a cool beachy shirt it would be a men’s cut shirt,” said Lyons. “I used to go, ‘Why is everything for guys?’ So I decided one day that we had to come up with a brand for women.

“Then ‘Mermaid Life’ just clicked because I love life on the water and I am on the water a lot.” Read the story http://bit.ly/2eRSplr